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    Our background in the automotive industry got us thinking. Vehicles are designed with crash management systems. And seats are built on metal substructures. Why shouldn’t child car seats have the same safety technology? And why shouldn’t they include safety features that are standard in Europe, like rigid-UAS systems and anti-rebound features? What’s more, kids in Sweden sit rear-facing until they turn four. We decided it was high time to make these advanced safety features and best practices available in North America.

    So we went ahead and built a car seat that we would buy – with the best of everything. Yes, it meant making a more expensive seat. But it also meant making a seat that’s built without compromise.


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