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    We founded the Danish children’s wear label, MINI A TURE Copenhagen, in 2002. Our dream and ambition is to create a true fashion brand for children. A brand that children want to wear themselves. A brand that is fashion forward yet wearable. And a brand that never compromises on the quality of the products.


    We believe children should be free, confident and happy. Free to be who they are and to speak up — for themselves and others. Free to move and to playfully embrace the world with an open mind. All children should feel accepted and be encouraged to believe in themselves. Small is Free.

    We are inspired by the imagination of children. Their sense of creativity and the curiosity they possess. How they create surprising universes and tell quirky stories that do not always make sense.


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