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    n 2017, the total number of births in Japan was 946,065 (according to the 2017 population dynamics statistics of the Ministry of Health, Labour and Welfare (confirmed numbers)), down 30,913 from 976,978 in 2016.
    Based on half a century of research into breastfeeding and infant and child development, the predominance of the Pigeon brand is the result of creating and developing a wide range of high-quality products. Here, we use the discoveries we have made via in-depth research into the growth processes of babies, and we have uncovered various problems that parents encounter when raising children. Our competitive edge lies in our high public profile as an industry leader and creator of the very strong Pigeon brand. 
    Going forward, we will expand our business by focusing on large-sized products, especially baby strollers.


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