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        Our brand also bears our name : LÄSSIG! This name stands for products that are impressive and inspire with their combination of design and function. We had questions: Do diaper bags always have to look like diaper bags? Why is motherhood always emphasized and not womanhood? Why can’t these functional bags be fashion accessories at the same time? Why not make bags of materials that parents really like and would want to use all the time? Our answers to these questions: We can make a difference!


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